Laser or Foil Stamp
Applying metallic or coloured foil imprints to vinyl, leather or paper surfaces.
A process of creating multi-dimensional, animated or bi-view effects by photographing with an extremely fine screen and placing plastic made up of tiny lenses over the top.
Pad Printing / Tampo Printing
A recessed surface is covered with ink. The plate is wiped clean, leaving ink in the recessed areas. A silicone pad is then pressed against the
plate, pulling the ink out of the recesses, and pressing it directly onto the product. Pad printing is used for printing on otherwise
impossible products in many industries, although new digital print techniques have recently come into play.
Personalisation / Branding
Printing an item with a logo, image or name using one of the many possible print techniques, many of which are described here.
The area on a product, with specific dimensions, in which the print of the desired logo or design is placed and can be printed effectively.
A screening process, using special inks. After screen printing, the product is exposed to heat. A chemical additive in the ink causes the ink to rise as it dries.
A mask is applied to crystal / glass and sandblasted to create a permanent design on the item by removing a layer of glass through the mask. The process can be reversed to protect the design.
Screen Printing / Silk Screening
Screen printing uses a fabric stretched tightly over a frame. Images (stencils) are created by blocking parts of the screen using various
techniques. Ink is forced through the open areas of the screen onto the surface of the object. A separate screen must be created for each colour to be printed and colours must be applied in passes allowing drying time between each.
Step and Repeat
The same image is printed continuously in a pattern on the same sheet of paper.
A printing technique in which a digitally printed image is gassified into the material by means of a heat press or direct application of heat by other means. The special sublimation dyes have a special quality that turns them from a solid state to a gas at a certain temperature without going through a liquid state. The dye can be absorbed into the material or product coating. When cooling down the material seals the dye making the print extremely wash-proof. The image is not on the surface, but rather part of the surface.
A technology that uses heat to deposit dye or resin onto a finished product. It works by using heat and pressure to transfer the ink off the ribbon and onto the substrate that it is in contact with.
A slight overlapping area where two colours meet. Traps ensure that slight errors with print registration do not show up as white gaps on the printed product.
Bitmap / Raster Graphics Files
The image content is made up of pixels where the pixels contain the information for position, size, angular position and colour and can be addressed individually. These formats are not recommended for promotional products production.
Graphics file formats which are Bitmaps: PSD – Adobe Photoshop, EPS – Encapsulated Postscript File, TIFF – Tagged Information File Format, BMP – Windows Bitmap.
Thickness of paper or other substrate.
Artwork supplied that is of a high quality and ready to be printed.
Any words, sentences or paragraphs or other text to be printed.
To trim or remove unwanted portions from an image.
An order shipped to more than one location will be charged a fee for each additional destination.
DPI (Dots Per Inch)
A measurement of how many (ink or print) dots can fit into one inch. The higher the amount of dots the sharper the image will be. 300 DPI is generally classed as high resolution.
EPS (Encapsulated Postscript File)
A file format that transfers easily between computer systems. Often used for high resolution images that will be added to another document.
Each different type of file has a format. A file format specifies how information is organized. (EPS is a standard format supported by many programs).
The term used to describe a complete typeset from a particular typeface style. Examples of these include Helvetica, Times New Roman, Arial etc.
FTP (File Transfer Protocol)
The process of copying files between computers over the Internet. Fulfilment: The process of packaging and shipping an order for a distributor.
GIF (Graphics Interchange Format)
Is a bitmap image format that was introduced by Compuserve in 1987 and has since come into widespread usage on the World Wide Web due to its wide support and portability. GIF images are generally not well suited for quality printing.
The resolution (Res) of an image indicates the number of dots per inch (dpi). High resolution is usually anywhere from 300 dpi to 2,500 dpi.
JPEG or JPG
Joint Photographic Experts Group. A commonly used method of lossy compression for digital images, particularly for those images produced by digital photography. The degree of compression can be adjusted, allowing a selectable trade-off between storage size and image quality. JPEG typically achieves 10:1 compression with little perceptible loss in image quality.
The amount of time required to produce and deliver an order, once an order has been received and approved.