Cultural retail case study

 

A large cultural organisation was looking to expand the range of stationery items on offer in their retail shop, by sourcing a quality pocket diary and notebook. One of the key constraints was that the cover material needed to match the exact shade of the organisation’s corporate green, an integral part of their branding.

Several suppliers could offer an off-the-shelf product with a cover material from stock that approximated the corporate green but was not an exact match. We took time to listen and understand the customer’s brief and how it fitted within the organisation’s marketing strategy.

 

Using our experience and contacts we were able to arrange the manufacture of a cover material in the exact shade of green required, enabling us to produce a quality set of stationery with the added feature of every sheet of paper printed with the organisation’s logo, all of which exceeded the customer’s expectations. This has led to us developing and supplying an annual range of diaries and notebooks that have become an important revenue stream for the organisation’s retail division.